WordPress Redirect After Login Without Plugin

WordPress redirect after login is a common need for membership sites, shops or custom dashboards. Here’s a simple way to redirect users after login without using a plugin — quick, clean and safe.

Add this to your child theme’s functions.php file:

function qdt_redirect_after_login( $redirect_to, $request, $user ) {
  // Check if user is valid and has roles
  if ( isset( $user->roles ) && is_array( $user->roles ) ) {
    // Example: Redirect all subscribers to /profile
    if ( in_array( ‘subscriber’, $user->roles ) ) {
      return home_url( ‘/profile’ );
    } else {
      return home_url(); // Redirect others to homepage
    }
  } else {
    return $redirect_to;
  }
}
add_filter( ‘login_redirect’, ‘qdt_redirect_after_login’, 10, 3 );

How It Works

This WordPress redirect after login snippet checks the user’s role and sends subscribers to a custom page like /profile. Other roles can be redirected to any page you want.

Why WordPress Redirect After Login?

Redirecting users after login helps guide them to the right place — like a dashboard, profile or special landing page. It improves UX and keeps them away from the default admin if not needed.

Common Mistake

Don’t hardcode redirects inside templates. Always use functions.php or a custom plugin. And don’t forget to test different roles and login scenarios.

Pro Tip

Combine this with role-specific pages. For example, redirect editors to the admin, but subscribers to a front-end account page.

Don’t forget: I’ll prepare a matching 1200×630 hero image for this snippet.