Set Meta Description in HTML — Improve Click-Through Rates

Introduction

Set Meta Description in HTML to control how your page appears in search engine results. A well-crafted description can significantly increase your click-through rate (CTR) from Google.

Meta Description Example Code


<head>
  <meta name="description" content="Learn Bootstrap 5 examples and snippets for building responsive websites quickly." />
</head>

How It Works

The meta name="description" tag provides a summary of the page’s content. Search engines often display this text under the page title in search results, influencing user decisions.

Why Use This?

A clear, relevant meta description improves SEO visibility and encourages more clicks, even if your page isn’t ranked #1.

Common Mistake

Leaving meta descriptions empty or using duplicate descriptions across multiple pages weakens your SEO performance.

Pro Tip

Keep descriptions between 150–160 characters. Always include your focus keyword naturally for best impact.

Related Snippet

Add Canonical Tag in HTML

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